The problem
The brokerage needed a more flexible alternative to its Wix site without losing continuity, search visibility, or the office workflows already supporting the public experience.
The Plum Real Estate GroupBrokerage platform
The Plum Real Estate Group
A custom brokerage-owned public website and administration platform that gives The Plum Real Estate Group control over its brand, property presentation, content, leads, and routine updates.
Live platformPublic at www.theplumrealestategroup.com; brokerage-controlled Cloudflare Pages production
Brokerage platform
Authorized administrators manage agents, properties, partners, reviews, page copy, SEO fields, images, publication state, and private inquiries in a secure workspace. A read-only office-tracker integration can prepare unpublished drafts; approved publication changes trigger a fresh Cloudflare build so public pages, search metadata, and the sitemap stay aligned.
The approach
The replacement was designed as an owner-controlled platform and moved to brokerage-owned Cloudflare Pages production through a completed Wix-to-Cloudflare migration. Public pages, administrator tools, forms, media, and release checks are treated as one connected system.
What was built
Public at www.theplumrealestategroup.com; brokerage-controlled Cloudflare Pages production
- Responsive brokerage website and property presentation
- Secure administrator tools for agents, properties, partners, reviews, page copy, images, and inquiries
- Protected contact forms, double-opt-in newsletter, guarded Brevo delivery, and on-demand Google reviews
- Optimized media, SEO output, and a read-only office-tracker workflow for unpublished drafts
- Completed Wix-to-Cloudflare production migration with canonical-domain safeguards
Safeguards & boundaries
The public website and private Real Estate Production Dashboard remain distinct applications with separate access and data boundaries.
The office tracker is read-only and draft-only: it does not read commission columns, edit the source sheet, or publish listings. Publishing, inquiry, newsletter, analytics, and compliance-sensitive changes retain their documented approval and verification gates.
What supports the status today
Public at www.theplumrealestategroup.com; brokerage-controlled Cloudflare Pages production
- The canonical www domain serves the brokerage-owned Cloudflare Pages production site, with the apex redirecting to www.
- The platform’s editor, protected forms, Brevo and review integrations, SEO output, migration checks, and production-domain QA are documented in the current project source.
- The current launch record includes a 54-URL sitemap and 31 legacy redirect rules; these are point-in-time release evidence, not universal performance guarantees.
A brokerage-owned production platform that replaces the Wix editing workflow with a public experience, secure administration, guarded lead and email workflows, and a completed custom-domain migration.
Continue routine production monitoring and editorial maintenance while keeping future office-tracker, analytics, and compliance-sensitive changes approval-gated.
- React
- Vite
- Supabase
- Cloudflare Pages
- Brevo
- Google APIs
- Google Analytics
- Turnstile
Continue from the project’s current status.